Hearing evokes emotions.
In a predominantly visual world, hearing is often perceived as a second-rate sense. Yet it plays a pivotal role in everyday life. Memories of past experiences are closely associated with specific sounds, such as hearing seagulls cry when thinking about a holiday at the sea.
The "Hear – Experience – Feel" competition organised by the Auditory Valley asks people to submit essays on interesting hearing experiences. It doesn't matter whether they describe hearing reproduced using hearing aids, or reports on funny hearing experiences as a person with normal hearing.
We were able to secure high-profile judges from the world of art and culture for the competition: Eske Nannen (Emden Art Centre), Markus Müller (Oldenburg State Theatre) and Martin Kind (KIND Hörgeräte).
The competition was initiated by the nomination of leading minds at Auditory Valley (Prof. Dr. Dr. Birger Kollmeier, Prof. Dr. Volker Hohmann (University of Oldenburg) and Dr. Torsten Niederdränk (Siemens AG) for the 2012 German Future Prize, the Federal President's Award for Technology and Innovation.
The specific development honoured by this nomination led to a significant re-think in the entire industry. The team has been developing scientific and technical solutions since the 90s, to make the benefits of binaural hearing usable in hearing aids. Their achievements are noticeable by improved noise cancelling and feedback reduction, and also by greater ease of use for patients.
The first prize in the competition is attendance of the German Future Prize award ceremony. Winners will accompany the nominated team and experience at first-hand the exciting moment when the decision is announced. ZDF will broadcast the gala award ceremony with Federal President Gauck at 10:15 p.m. on 28th November 2012.